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Welcome to
The Bridal Showroom

Open Mon, Tues, Wed, Fri, Sat

Late night Tuesdays available upon booking

We are an independent family-run, multi-award winning Bridal Shop established by Peggy Doherty and looking after local brides for almost 30 years.  

A bridal appointment with us is in a

very private

setting, and is one-to-one 

with one of our experienced Bridal

Consultants and we do not charge for appointments. 

We will be your personal shopper to make your 

shopping experience stress free. 

We are currently running our End of Summer sale.

you can book online or phone us on 02871-377105. 

We cater for a wide variety of styles, sizes and budgets.

They are not all shown online and images may vary from our sample size in store. Contact us with any queries. 

Designer labels include Sottero and Midgley, Maggie Sottero, Sophia Tolli, Modeca, Demetrios/Cosmobella, Romantica of Devon, Enchanting by Mon Cheri, Richard Designs...


Sample Sizes range from size 6-30UK


We do not charge for Bridal Appointments but we do offer 'Fizzy Fridays' with a booking fee.


There is free parking right outside the shop and

we are wheelchair accessible. 

Our new 2024


Not all images have been released as yet, we have over 30 dresses to choose from, 

and the full experience is one-to-one with one of our bridal consultants, so it's not too overwhelming for your princess to Say Yes to Her Dress. 

New designs by one of our favourite wedding dress designers based in England, Romantica Collections. 

Delivery is currently February, if we need to order in a size + length different to what we have readily available, so no need to wait. If we do have the right size + length, allowing for the First Communion being May/June,

you can take home on the day, with one of each style in store, you may get something truly unique with this never been seen before 2024.

And we have some of our favourite carry-overs from our very first Season this year. 

Map + directions at the bottom of page. 

Our New 2024 First Communion Dresses have arrived

Especially designed by one of our wedding dress designers, the Emily Grace and Chloe Belle

are like mini me wedding dresses, they are just adorable

Images not yet released online. Follow our Instagram where we will be sharing videos and pictures in the meantime: @the_bridalshowroom

Why Book now? 

  • Delivery is approx 4 months from order date, if the dress you love isn't in the right size. If ordering you can pay a deposit and pay the balance when the dress arrives, allowing you to spread your payment.

  • With children off school, you can get them in during the day. We can advise on sizing for ordering for May/June dates

  • 1 Dress Style per School Policy, on a strictly First Come First Served basis. So if you see something online and it isn't in the room for your appointment, we cannot lift in in to show you once that style is going to your child's school already

  • Dresses can be ordered in or bought and taken home on the day if they are the right size and we only have one of each style, so for an exclusive dress, you need to get in early 

  • Cut off for ordering is end of November for May 2024 dates

  • Cut off date for ordering is December for June 2024 dates

Children must wear vest + tights when trying on. Don't forget to bring a set with you.

And no jewellery in case anything catches on the dresses.   

Opening Hours 

To check availability please click the Book Online option. If the date and time that suits you is not showing, please email us to double check to see what we can do or to register on our waiting list in case of any diary changes.

Out of hours email:


As you begin your wedding planning journey, please remember that our bridal gowns can take 5-6 months to order in and you need to allow a couple of months for your fittings also. 

There will be off the peg options and we can check if the companies have stock of whatever style and size you need if you are getting married sooner, but just in case you need to order, please allow yourself plenty of time. A year before is great. And the more time you have the merrier, your wedding dress shopping journey will be stress free. 

There is an option to book for our SALE under the Book Online option​

Out of hours Contact Us online any time or via Instagram @the_bridalshowroom

The best way to book Same Day appointments is by telephone to avoid any delay and in case I am offline and don't see your request in time, thank you. 

Contact Us

For same day bookings please phone us

Unit 3, Balliniska Rd, Springtown Industrial Estate, Derry City, BT48 0LY, UK

028 7137 7105

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